America's Got Talent

From the Small Screen to the Big Stage

AGT Superstars is the live Las Vegas show spotlighting top acts from America’s Got Talent. When MGM brought us on, the previous version, 'America’s Got Talent Live', was facing audience confusion, weak reviews, and declining sales.

Our task: rebrand and relaunch with impact. Backed by customer research, we renamed the show 'AGT presents Superstars', leveraging the AGT brand while creating distance from the TV format. Visually, we drew from the golden era of Vegas, positioning the show as the ultimate stage—the dream every act hopes to reach.

We made the brand the star, with a bold “in lights” logo evoking prestige and timeless appeal. The campaign, centered on the idea of making it to the Strip, rolled out across OOH, DOOH, and MGM properties, supported by targeted digital and social.

What I Did