Cirque Du Soleil

Celebrating 30 years on the strip

Celebrating 30 years on the strip

2023 marked a major milestone for Cirque du Soleil in Las Vegas: 30 years of groundbreaking performances and five resident shows lighting up the Strip. With landmark anniversaries across multiple productions; Mystère (30 years), “O” (25 years), and MJ One (10 years), we were brought in by Cirque’s global marketing team to create a brand campaign worthy of this legacy. Rather than focus on individual shows, we made the Cirque brand the hero. Our goal was to celebrate three decades of spectacular live entertainment by spotlighting the brand that revolutionised Las Vegas performance.

Taking inspiration from vintage Vegas, especially its iconic neon signage, we reimagined the Cirque du Soleil logo as a series of vibrant neon signs. Each 3D model was meticulously designed, drawing directly from real-life casino facades, hotel fronts, and classic Las Vegas marquees. These glowing tributes to the city’s golden age were animated for a series of dynamic digital films, rolled out across social media and digital channels.

What I Did

Advertising
Motion
Digital Design
Brand Identity

Industry

Media and Entertainment

Client

Cirque Du Soleil

Project

30th Anniversary

Awards

Marcom Platinum - Advertising/Marketing

Cirque Du Soleil - 30th Anniversary - Logo
Cirque Du Soleil - 30th Anniversary - Logo
Cirque Du Soleil - 30th Anniversary - Logo
Cirque Du Soleil - 30th Anniversary - KVs
Cirque Du Soleil - 30th Anniversary - KVs
Cirque Du Soleil - 30th Anniversary - KVs
Cirque Du Soleil - 30th Anniversary - Billboard
Cirque Du Soleil - 30th Anniversary - Billboard
Cirque Du Soleil - 30th Anniversary - Billboard
Cirque Du Soleil - 30th Anniversary - Website
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Website
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Website
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Mobile
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Mobile
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Mobile
Cirque Du Soleil - 30th Anniversary - Magazine
Cirque Du Soleil - 30th Anniversary - Banners
Cirque Du Soleil - 30th Anniversary - Magazine
Cirque Du Soleil - 30th Anniversary - Banners
Cirque Du Soleil - 30th Anniversary - Magazine
Cirque Du Soleil - 30th Anniversary - Banners

The campaign was unmissable, dominating the Strip’s most iconic locations including the massive 3D LIDS billboard, Vegas’s first of its kind. We also developed a distinct campaign identity, celebrating the enduring 30-year partnership between Cirque du Soleil and the city that helped define it.

The campaign was unmissable, dominating the Strip’s most iconic locations including the massive 3D LIDS billboard, Vegas’s first of its kind. We also developed a distinct campaign identity, celebrating the enduring 30-year partnership between Cirque du Soleil and the city that helped define it.

The campaign was unmissable, dominating the Strip’s most iconic locations including the massive 3D LIDS billboard, Vegas’s first of its kind. We also developed a distinct campaign identity, celebrating the enduring 30-year partnership between Cirque du Soleil and the city that helped define it.

Cirque Du Soleil - 30th Anniversary - Key Visuals
Cirque Du Soleil - 30th Anniversary - Key Visuals
Cirque Du Soleil - 30th Anniversary - Key Visuals

In parallel with the brand campaign, we created a special poster series that paid homage to Cirque’s unforgettable characters. Another set of posters placed a character within the framework of a classic playing card, fusing Cirque’s unique aesthetic with Las Vegas’s casino heritage.

In parallel with the brand campaign, we created a special poster series that paid homage to Cirque’s unforgettable characters. Another set of posters placed a character within the framework of a classic playing card, fusing Cirque’s unique aesthetic with Las Vegas’s casino heritage.

In parallel with the brand campaign, we created a special poster series that paid homage to Cirque’s unforgettable characters. Another set of posters placed a character within the framework of a classic playing card, fusing Cirque’s unique aesthetic with Las Vegas’s casino heritage.

Cirque Du Soleil - 30th Anniversary - Resizes
Cirque Du Soleil - 30th Anniversary - Resizes
Cirque Du Soleil - 30th Anniversary - Resizes

The result was a campaign that celebrated not just the past, but the ongoing magic of Cirque in Las Vegas, strengthening ticket sales and deepening the emotional connection between employees, partners and fans of Cirque du Soleil.

It was widely recognised within the industry and was a Marcom Platinum award in Advertising/Marketing.

The result was a campaign that celebrated not just the past, but the ongoing magic of Cirque in Las Vegas, strengthening ticket sales and deepening the emotional connection between employees, partners and fans of Cirque du Soleil.

It was widely recognised within the industry and was a Marcom Platinum award in Advertising/Marketing.

The result was a campaign that celebrated not just the past, but the ongoing magic of Cirque in Las Vegas, strengthening ticket sales and deepening the emotional connection between employees, partners and fans of Cirque du Soleil.

It was widely recognised within the industry and was a Marcom Platinum award in Advertising/Marketing.

Cirque Du Soleil - 30th Anniversary - Playing Cards
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Playing Cards
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Playing Cards
Cirque Du Soleil - 30th Anniversary
Cirque Du Soleil - 30th Anniversary - Playing Card KV
Cirque Du Soleil - 30th Anniversary - Playing Card KV
Cirque Du Soleil - 30th Anniversary - Playing Card KV

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