Chanel

Chanel Fragrance & Beauty is one of the brand’s most iconic expressions; elegant and understated. The brief: redesign the global website to elevate storytelling, streamline the user experience, and reflect the timeless sophistication of the brand.

Brought on as design and art direction lead, I guided the creative team through every stage of the project from early UX thinking to refined visual execution. The challenge was balancing clarity with richness: creating a digital experience that felt both effortless and luxurious, where product and brand came together seamlessly.

Every detail mattered. From typography and layout to motion and interaction, the design needed to feel unmistakably Chanel.