Cirque Du Soleil

We had the rare opportunity to co-create a one-of-a-kind Cirque du Soleil show in Honolulu, Hawai‘i—‘Auana. From the earliest concept stages through to production design, branding, and marketing, we helped shape every aspect of the show’s creation.

‘Auana invites audiences into a dreamlike world where Hawaiian myths and legends come to life through music, dance, comedy, and gravity-defying acrobatics. It’s a surreal celebration of Hawai‘i’s rich cultural heritage told with the inventive storytelling and visual magic only Cirque du Soleil can deliver.

We worked hand-in-hand with local cultural advisors to ensure every detail of the show was rooted in authenticity, not just inspired by Hawaiian culture, but built on it. Our research informed everything: from narrative and costume design to set aesthetics and brand visuals. The choreography, grounded in traditional Hula - modernised for a contemporary audience, informed our approach to branding: a fusion of heritage and innovation.